We are a boutique marketing services agency that helps businesses tell their story and create a effective marketing plan to SELL their product​/​service.

First Name

Holly

Last Name

Bowyer

Business Name

Media & Marketing Minds

Description of Your Services

We have a motto at the agency that guides how we approach our business and work with our clients: Tell it. Plan it. Sell it. Here’s a run down of what that motto means: Tell it: We help businesses TELL their story. We have an approach that guides us down a path to create marketing messaging that a company can use to market their product. We create the top 3-5 Reasons-to-Believe (RTBs) in the product and then develop messaging that will be applied to a variety of marketing materials to support those RTBs. Plan it: We create a marketing PLAN to take their story to market. This is a cohesive plan that outlines a number of tactics that can be used to market the product. This generally includes an overview of the customer journey and tactics to be used to reach ideal customers. Sell it: We help execute that plan and SELL their product. The creation of content is probably one of our primary areas in this part of the process. Content can include writing blogs and creating lead-generation materials, case studies, and sales enablement collateral as well as producing videos and helping to manage email campaigns.

What makes your business special? Why should Genius Zone customers consider your business?

We are a woman-owned business and the two of us come from very different backgrounds which makes us great partners. Our skill sets complement each other nicely - we say we are a little bit business and a little bit rock & roll because we take an approach of work hard, play hard - on the job and outside of our jobs. One of us (Holly) has a background in corporate America and worked for years with large companies and acquired skills in strategic planning, sales development, product marketing and digital advertising. The other partner (Julie) graduated from college with a marketing degree and followed her dream as a singer​/​songwriter and traveled the world with her band for 10 years. Together, our thoughtful planning and creative skills are very useful when we are working with clients to help them figure out their story and take it to market to grow sales.