Hello, I'm Arthur G.

Arthur Germain is Principal & Chief Brandteller of Brandtelling​,​ the brand strategy and storytelling agency he founded in 2005. Prior to founding the agency​,​ Arthur served in marketing​,​ public relations and editorial roles where he learned a lot about brand storytelling and how businesses often struggle to define who they are​,​ what they do and how they serve their customers. His new book​,​ The Art of Brandtelling: Brand Storytelling for Business Success​,​ is a how-to guide for building and sharing your unique brand story to strengthen customer relationships and increase business profitability. It is available in paperback​,​ Kindle and eBook Bundle versions. Arthur served in senior positions with Symbol Technologies during a brand refresh​,​ global public relations agency Neale-May & Partners + GlobalFluency during the dot com bubble​,​ and as an editor at trade and newsstand publications including VAR Business​,​ Home Office Computing​,​ Small Business Computing​,​ Windows Magazine​,​ Communications Week and others. Arthur graduated from the State University of New York at Fredonia with a BS in Communications. He frequently speaks on the Power of Story​,​ Podcasting​,​ and Building and Promoting Story Leadership™.