Get clear about your category, brand story, customer benefits and unique value. I evaluate where your brand is today and where it needs to be tomorrow to become powerful and differentiated. I will produce a roadmap identifying and outlining the next steps you need to take to build, promote and share your brand story. This is where I begin with every brand. What You Get 90-minute assessment call and 60-minute report call (up to three team members). Current brand assets and activities evaluation: ~ Website – Is your website interesting and attracting customers or confusing and repelling them from you? ~ Sales or Investor Presentation – Is your presentation concise, clear and to the point? ~ Collateral – Does your collateral convey the right brand story? ~ Social Media – Are you practicing thought leadership or thought followership? ~ Events – Do you follow a specific plan for your events? Brief report detailing: ~ Target audience – Who are your key markets and are you positioned to serve them? ~ Brand identity and voice recommendations – What does your logo, color palette and tone of voice say about your brand? ~ Brand story ideas, concepts and keywords – What are the key components of your brand message? ~ Website navigation recommendations – What would make your website inviting and easy to navigate? ~ Key​/​Lead​/​Intro product or service recommendations – What can you offer to make it easier to do business with your target audience? Next step brand recommendations and investment – For me to implement the plan. You may implement the strategies with me or work on them in-house.

First Name

Arthur

Last Name

Germain

Business Name

Brandtelling

Description of Your Services

Brand Storytelling for Businesses to build you a more profitable brand. • Clear, consistent and differentiated brand strategy and copywriting • Authentic, value-based (not feature-based) messages • Actual “thought leadership” content, not “thought follower” content

What makes your business special? Why should Genius Zone customers consider your business?

I provide a simple process to establish, strengthen and promote your brand to increase profitability. Your brand story changes over time - but often your brand description, website copy and collateral sounds like your old story. Together we determine what makes your brand unique and build you the brand storybook for sharing that difference.